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Why 50 Is The New 30

By Daniel Baker

What do you think is a woman’s ideal age? 19? 27? 35? According to a Harris interactive poll, the magic number is 50. Despite a global youth obsession, 21st Century women are embracing their years and celebrating the arrival of their half-century mark with joy and confidence.

The Best Age is Relative

When the Harris Poll posed this same question in its 2003 survey, 41 was considered the perfect age. The change over the past decade may reflect the age of the respondents themselves. Younger generations want to be a little older while older generations are fine where they are.

  • Echo Boomers (18-36) consider 38 to be the perfect age.
  • Generation X-ers (37-48) cite 49 as the age to be.
  • Baby Boomers (49-67) give thumbs-up to the mid-fifties, with 55 as their perfect age.
  • Senior’s (68+) think their best year is behind them, naming 67 as the perfect age to be.

Giving 50 a Facelift

A recent survey conducted by The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) polled women between 45 and 60 about self-image and self-esteem. The results may surprise you. On average, 69% of women age 45-60 reported feeling at least six years younger than their chronological ages. 

Undoubtedly, recent medical and cosmetic advancements have helped give 50 a physical and psychological facelift. In particular, non-invasive, in-office treatments such as dermal fillers and injectables have given women more options than ever before to refresh and renew their appearances.

Women Over 50 Say Yes to Cosmetic Enhancement

The Harris survey revealed that women are more open than ever to surgical and non-surgical treatments that slow down the visible signs of ageing. In fact, 72% of the women surveyed have tried skin peels, while 50% have had injections of neurotoxins or fillers and 15% have had cosmetic facial surgery.

There is, however, more to the idea that 50 is the new 30 than cosmetic enhancement procedures.

Loving Yourself at 50

With age, we tend to be less depressed, less anxious and more optimistic than our juniors.  We also become more comfortable with our bodies and ourselves.

When it comes to turning back the hands of time, today’s women of a certain age demand a natural result – not the wind tunnel, pulled look of previous generations. They simply want to be the best, most youthful and attractive version of themselves they can be.